HOSPITALITY AND TOURISM 4.0: CONCEPTS, STRATEGIES, FORECASTS

• Mazaraki A., Boiko M., Bosovska M.

​FROM INDUSTRY 4.0. TO SOCIETY 5.0: PRAGMATIC INTEGRALIZATION OF TOURISM ............................................................................................................................................................ 13 

• Melnychenko S., Kulyk M., Poltavska O.

​DIRECTIONS FOR IMPLEMENTING HOTEL REVENUE MANAGEMENT SYSTEM ................................................................................................................................................................34 

• Bulatova O., Balabanits A., Babyna I.

​STRATEGIC MANAGEMENT OF COMPETITIVE POSITION OF TOURISM REGIONS ................................................................................................................................................................. 42

• Khachapuridze A.

​STAFF MOTIVATION AS A SOURCE OF COMPETITIVE POSITION OF HOTEL BUSINESS ESTABLISHMENTS ............................................................................................................................................................ 51

• Brecko Y., Sklencar P.

​TRANSFORMATION OF ASPIRATIONS AND BEHAVIOR OF MODERN TOURISTS .............................................................................................................................................. 55 

• Boiko M, Vedmid N., Romanchuk L.

​VALUE OF RELATIONSHIP MARKETING IN HOSPITALITY ..................................................... 60 

• Chorna N., Antoniuk K.

​THEORETICAL ASPECTS OF TRAVEL INDUSTRY INVESTMENT SUPPORT IN UKRAINE ............................................................................................................................................................ 68

• Davydova O., Kalienik K. 

​THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF TOURISM DEVELOPMENT: WORLD AND NATIONAL ASPECTS .............................................................................................................. 72 

• Shparaga T.

​THE USE OF GREAT BRITAIN EXPERIENCE IN ORGANIZING ANDPROMOTING TOURISMIN THE BOTANIC GARDENS OF UKRAINE ...................................................................................................................... 80

• Povorozniuk I. 

​FORMATION OF SUSTAINABLE TOURISM DEVELOPMENT STRATEGY OF THE REGIONS OF UKRAINE ......................................................................................................................... 87

• Shchuka H.  

​«TOURISM-PHOBIA» IN BEREHOVE: CONFLICT POTENTIAL AND REASON SEARCHING .......................................................................................................................................... 99 

• Kyryliuk I. 

​FORMATION OF TOURIST CLUSTER AS A WAY TO ECONOMIC GROWTH OF THE REGION ............................................................................................................................................ 106 

• Kaziuka N. 

​INVESTMENT ASPECTS OF THE TOURIST COMPLEX IN UKRAINE ........................................... 112

• Zavarika H. 

​SWOT – ANALYSIS OF PERSPECTIVE DIRECTIONS OF TOURISM DEVELOPMENT OF POST-CONFLICT TERRITORIES .................................................................................................................................................... 118 

• Saukh I., Shimanskaya V., Momont T.

​CREATIVE MANAGEMENT AS A NEW PARADIGM IN TOURISM ............................................................................. 124 

• Orlenko O.

​THE ANALYSIS OF TOURIST PREFERENCES IN SOUTHERN UKRAINE ................................................................ 131

• Humeniuk V., Semyrga L., Umantsiv H.

​ECONOMIC BEHAVIOUR OF SINGLE CONSUMERS IN THE TOURISM SERVICES MARKET ........................................................................................................................................................................... 139

• Mazurkevych I., Lukianets A.

​THE THEORETICAL APPROACHES OF STRATEGIC MARKETING IN TOURISM .................................................................................................................................................................. 150 

• Shaulska L., Tregubov O. 

​FOREIGN EXPERIENCE OF INDUSTRY 4.0 CONCEPTDEVELOPMENT IN TOURISM ....................................................................................................................................................... 154 

• Danilova L.

​COMPARISON OF TRAVELING HABITS AND TENDENCIES IN UKRAINE AND DENMARK ....................................................................................................................................................... 160 

• Denyshchenko L.

​ANALYSIS OF DISTRIBUTION ANDFINANCIAL EFFICIENCY OF TOURIST ENTERPRISES IN UKRAINE ............................................................................................................................................. 168 

• Bovsh L., Gopkalo L. 

​CUSTOMER ORIENTATION AS THE RESTAURANT HOSPITALITY PHILOSOPHY ......................................................................................................................................................................... 173

• Melnychenko O. 

​CORPORATE SOCAIL RESPONSIBILITY OF THE TOURISM ENTERPRISES IN THE PERIOD OF COVID-19 CRISES .................................................................................................................................................... 179 

• Okhrimenko A., Dоmyshchе-Mеdyаnуk А., Bogatyrova K.

​PARADIGM OF THE NATIONAL TOURIST SYSTEM ............................................................................................................. 184 

CREATIVE BRANDING TECHNOLOGIESFOR TOURIST DESTINATIONS

• Rabi Kumar, Sandeep Kumar Gupta, Chhabi Mohan, Chhaya Dubey

​ROLE OF TEMPLES IN XXI CENTURY: MOTIVATIONAL TOURIST SOURCE IN SEARCH OF THE SPIRITUALITY OR SECULAR KNOWLEDGE .......................................................................................................... 189 

• Tkachenko T., Hladkyi O., Zhuchenko V. 

​THE DIRECTIONS OF SPA & WELLNESS TOURISM DEVELOPMENT IN UKRAINE ................................................................................................................................................. 210 

• Havrylko P., Kolodiychuk A., Hushtan T.

​POTENTIAL OPPORTUNITIES FOR TOURISM DEVELOPMENT IN TRANSCARPATHIA AND THE MEASURE TO WHICH MODERN ICT TECHNOLOGIES PENETRATE INTO IT ........................................................................ 218 

• Hryhorchuk T., Aldankova H., Holik O. 

​GASTRONOMIC TOURISM AS AN ELEMENT OF SMALL TOWN TOURISM BRANDING ................................................................................................................................... 226 

• Derkach O.

​MARKETING MANAGEMENT OF TOURISM ENTERPRISES ........................................................... 233 

• Mykhailichenko H., Kravtsov S., Zabaldina Y.

​BRANDING EVENT TOURISM PROGRAMS IN UKRAINE ................................................................. 241 

• Petrenko V., Karnaushenko A. 

INFLUENCE OF TRANSFORMATION PROCESSES IN THE ECONOMY FOR THE DEVELOPMENT OF TOURISM IN UKRAINE ......................................................................................................... 248 

• Tsviliy S., Zhuravlova S., Bublei H. 

BRAND «KHORTYTSYA ISLAND» AS THE MAIN COMPONENT OF THE TOURIST POTENTIAL OF ZAPORIZHZHYA REGION ......................................................................................................... 257 

• Paska M., Korkuna O., Kyluk O. 

PERSPECTIVE DEVELOPMENT OF AUTHENTIC PRODUCTS FOR RESTAURANT BUSINESS INGASTRONOMIC TOURISM ........................................................................................................ 267 

• Melnyk A., Shatska Z. 

CO-BRANDING OF BUSINESS STRUCTURES IN TOURISM ........................................................................................... 272 

• Bryikhanova H., Liezhniev O. ​

BRANDING OF TOURIST ZONES ASTHE DEVELOPMENT OF ACTUAL TERRITORIAL POSSIBILITIES ..................................................................................................................................................... 278 

• Tkachuk T. 

EXPORT COMPETENCIESOF TOURIST DESTINATIONS BRANDING ....................................................................... 284 

• Lytvyn O. 

OVERTOURISM PROBLEMS IN FORMING INTERNATIONAL TOURIST FLOWS .......................................................................................................................................................... 292 

EXPERIENCE ECONOMY: TRAVEL, TRIPS AND EVENTS 

• Bilavich J. ​

THE ROLE OF PUBLIC ORGANIZATIONS IN THE DEVELOPMENT OF RESORT AND RECREATIONAL TOURISM OF THE CARPATHIANS (EARLY XX CENTURY) ......................................................................................... 296 

• Smirnov I. 

FORGOTTEN CAPITAL OF THEUNITED UKRAINIAN STATE: CAPACITY FOR MILITARY-PATRIOTIC TOURISM DEVELOPMENT IN CITY OF KAM’YANETS-PODILSKYI ................................................................................................. 305 

• Dupliak T. 

THE MICE TOURISM INDUSTRY TRENDS ................................................................................................ 311 

• Bilyk V., Romanyshyn V., Krush V. 

TOURISM FUTUROLOGY AS A RESEARCH AREA IN TOURISMOLOGY ................................................. 315 

• Vindyk A. Zakharina I., Samolenko T. 

CURRENT STATE AND FEATURES OF DEVELOPMENT OF WINTER TYPES OF REST IN UKRAINE ......................................................................................................... 325 

• Kosar N., Kuzo N. 

TOURISM EVENTS IN UKRAINE: PROBLEMS AND PERSPECTIVES ................................................ 330 

• Vasylykha N., Indus K. 

ECONOMIC EVALUATION OF TOURISM RESOURCES AS THE PRECONDITION OF TOURIST DEVELOPMENT ............................................................... 336 

• Prykhodko I. 

FEATURES OF THE «EMOTIONAL» TOURISM FORMATION AND PROSPECTS OF ITS DEVELOPMENT .................................................................................... 341 

• Zelenko О. 

TOURISM INDUSTRY AS THE BASIS FOR IMPRESSION ECONOMY ............................................................... 349 

• Іvanova N., Pakhalkova-Soich T., Prysyazhnyuk O. 

STAGES OF CONDUCTING VIRTUAL EXCURSIONS AND THEIR CHARACTERISTICS ............................................................................................... 353 

• Sorvina J., Semenets A. 

EXCURSION ACTIVIES OF THE XXI CENTURY. THE PROBLEM OF EXCURSIONS .................................................................................................... 361 

• Shchemynenko M., Osadcha T. 

EVENT TOURISM AS AFACTOR OF ECONOMICDEVELOPMENT ................................................................. 366 

• Tonkonoh I., Yuvkovetska Y. 

ANALYSIS OF THE CRUISE TOURISM SECTOR IN THE WORLD .................................................................. 370 

RESTAURANT TECHNOLOGY: NATIONAL AUTHENTICITY 
AND GLOBAL TRENDS

• Knud Erik Larsen 

THE INVENTION OF THEDANISH CUISINE ......................................................................................... 375 

• Mirontseva A., Tsed E. 

STUDY OF THE INFLUENCE OF NON-STARCH POLYSACCHARIDES RYE GRAINS AND TRITICALE ON TECHNOLOGICAL INDICATORS OF ALCOHOL WORT AND RIPE MASH ......................................................................... 381 

• Atakhanov S., Hoshimov H., Boltaeva M., Rahimov U., Abdurazzakova M. 

FUNCTIONAL PRODUCTS USING SECONDARY RAW MATERIALS OF JUICE PRODUCTION AND ITS NUTRITIONAL VALUE ........................................................................... 387 

• Kravchenko M., Fedorova D., Perepylytsya M. 

NATIONAL CULINARY AUTHENTICITY OF UKRAINE AS THE PROPERTY OF THE NATION ................................................................................................................. 393 

• Gnitsevych V., Vasylieva O. 

PROSPECTS OF USING LOCALPLANT RAW MATERIALS IN THE TECHNOLOGY OF THE SEMI-FINISHED PRODUCTS FOR DESSERTS ..................................................................... 404 

• Tsed E., Mirontseva A. 

FORMATION OF ORGANOLEPTIC PROPERTIES OF GRAIN WHISKEY DISTILLATES OBTAINED BASED ON THE TRITICAL OF THE BELARUSIAN SELECTION ................................................................................... 410 

• Hrabovska O., Pastuch H., Nakonechna A. 

POTATO FIBER AS A FUNCTIONAL SUPPLEMENT FOR USE IN RESTAURANT TECHNOLOGIES ............................................................................................ 415 

• Atakhanov S., Dodaev Q., Hamdamov A., Adashev B. 

STUDY AND ASSESSMENT OF QUALITY OF SEMI-FINISHED FRUIT SAUCES .................................................................................................................... 421 

• Deinychenko G., Zolotukhina I., Yudina T. 

INFLUENCE OF TECHNOLOGICAL PARAMETERS OF LOW-CALCIUM BUTTERMILK COPRECIPITATE ON ITS RHEOLOGICAL CHARACTERISTICS ............................................................................................... 429 

• Kucher A., Paulava A., Мaskva V. 

TRENDS IN THE TECHNOLOGY OF COOKING PRODUCTS CATERING ....................................... 434 

• Antonyuk I., Medvedieva A. 

TECHNOLOGY OF PUMPKIN SAMBUK «GOLDEN STAR» WITH THE USE OF CYSTOSEIRA ............................................................................................. 438 

• Kucher A., Paulava A., Мaskva V. 

NON-TRADITIONAL AND NEW TYPES OF PRODUCTS USED IN THE PREPARATION OF CATERING PRODUCTS ........................................................................................... 446 

• Atakhanov S., Dadamirzaev M., Eshonturaev A., Uktamov D., Eshonturaev A. 

THE STUDY OF QUALITY INDICATORS OF NEW SEMI-FINISHED VEGETABLE PASTA SAUCES .................................................................................. 450 

• Kucher A., Paulava A. 

DEVELOPMENT OF A COLLECTION OF TECHNOLOGICAL CARDS DISHES OF MODERN CUISINE ............................................................................ 457 

• Kravchenko M., Kublinska I. 

INNOVATIVE SOLUTIONS IN DRYING TECHNOLOGY OF MUSHROOM RAW MATERIALS .............................................................................................. 461 

• Trusova M., Paulava A. 

APPLICATION OF CHITOSAN INTHE FOOD INDUSTRY ...................................................... 468 

• Vitriak O., Tkachenko L., Diachuk L. 

SPICE EXTRACTS IN UKRAINIAN CULINARY ............................................................................... 472 

• Yudina T., Веzruchenko O. 

MANUFACTURING TECHNOLOGY OF A GLUTEN-FREE CHOCOLATE CAKE .......................................................................................................................... 477 

• Deinychenko G., Deinychenko L., Roman T. 

DETERMINATION OF HEAT CAPACITY IN THE PILEUS AND STIPE OF AGARICUS MUSHROOM ................................................................................. 481 

• Kovalchuk S., Nakonechna A. 

EXPANDING THE RANGE OF DRINKS IN THE RESTAURANT BUSINESS ESTABLISHMENTS USING PECTIN ........................................................................ 487 

• Makaruk I. 

NATIONAL AUTHENTICITY OF VOLYN CUISINE .................................................................................. 492 

• Koretska I., Deinychenko L., Kravchenko T. 

ANALYSIS OF THE NONLINEAR CRITERIA USE FOR THE FOODS QUALITY ASSESSMENT ........................................................................................ 497 

• Dmytrevskyi D., Chervonyi V., Horielkov D. 

DETERMINATION OF RATIONAL PARAMETERS OF THE PROCESS OF HEAT TREATMENT DURING THE PREPARATION OF APPLE PUREE ............................................................ 504

TOLERANCE OF STRATEGIC PARTNERSHIP OF EDUCATION, 
BUSINESS, PUBLIC INSTITUTIONS 

• Jakubczak W. 

POLISH TERRITORIAL DEFENSE FORCES IN CRISIS MANAGEMENT ..............................................................510 

• Khasaia I. 

POST-CRISIS TOURISM IN GEORGIA: STATE POLICY AND CORONAVIRUS FREE ZONES ......................................... 521 

• Diakonidze M. 

LEADING FACTORS FOR SUSTAINABLE TOURISM DEVELOPMENT AFTER AND DURING THE PANDEMIC CONDITION ........................................ 527 

• Grechan A. 

PUBLIC-PRIVATE PARTNERSHIP INTRANSPORT INFRASTRUCTURE OF TOURIST BUSINESS ......................................................................................... 535 

• Markhonos S., Turlo N., Sokol T. 

EVALUATION OF THE INNOVATIONAND INVESTMENT POTENTIAL OF THE TOURIST SPHERE OF VINNYTSA ........................................................ 540 

• Zakharchenko P., Kostenko G., Kungurtseva-Mashchenko T. 

STRATEGIC SYSTEM EFFECTS IN RESORT AND TOURIST SPHERES ................................................................ 549 

• Khalina V., Butskyi V., Ustilovska A. 

MODERNIZATION OF EDUCATIONAL PROGRAMS THROUGH THE INTERDISCIPLINARY APPROACH ....................................................................... 558 

• Grishnova O., Bereziuk K. 

ACTIVATION OF NUCLEAR TOURISMAS A FACTOR OF ENTERPRISE SOCIAL RESPONSIBILITY  .................................................................................... 564 

• A. Slashcheva 

SWOT ANALYSIS OF ETHNIC TOURISM COMPETITIVENESS IN THE PRIAZOVIE REGION .............................................................................................. 570 

• Kuzyshyn A. 

ASSESSMENT OF TOURISM FLOWS WITHIN THE TERRITORY OF UKRAINE FROM THE SUSTAINABLETOURISM DEVELOPMENT POINT OF VIEW ................................................................................................................... 578

• Kompanets K., Avdan O. 

COMMUNICATIVE MANAGEMENT OF THE HOTEL BUSINESS ENTITY BRAND ...................................................................................................................... 590 

• Kholodenko A., Bashchak M. 

INTEGRATION OR PRICE COMPETITION IN THE SYSTEM OF TWO COMPETING HOTEL AND RESTAURANT BUSINESSES ......................................................................................................... 595 

• Bilushchak Т. 

VIRTUAL EXHIBITION ACTIVITIES OF DOCUMENTARY AND INFORMATION INSTITUTIONS OF LVIV AS A TOOL FOR PROMOTION AND DEVELOPMENT OF CULTURAL TOURISM ................................................................. 610 

• Mayorova T., Gernego I., Shuplat O. 

FINANCING AND INVESTMENT IN TOURISM AS A DRIVER FOR SUSTAINABLE AND INCLUSIVE GROWTH ............................................................................... 619

EDUCATION AND SCIENCE: GLOBAL, NATIONAL AND REGIONAL 
TRANSFORMATIONS

• Jasińska J. 

LEAN MANAGEMENT IN PROVISION OF EFFECTIVE CHANGES IN HEALTHCARE ORGANIZATIONS ................................................................................................ 627 

• Lagutin V., Zhelobyts`ky Y. 

VALUE PRIORITIES IN THE ECONOMIC RELATIONS SYSTEM ......................................................................... 634 

• Pulatova N. 

GOAL SETTING IN INNOVATIVEMANAGEMENT ACTIVITIES IN SECONDARY SCHOOLS ................................................................................................................................. 638 

• Komirna O., Miniailо V., Nezhyva M.

ACCOUNTING AND AUDIT OF THE EXPENDITURE OF OPERATING ACTIVITY OF ENTERPRISES OF THE RESTAURANT BUSINESS .............................................................................................................. 643 

• Humeniuk I. 

VECTOR OF COMPETENCE IN MODERNIZATION OF METHODICAL SYSTEMS OF TEACHING AT INSTITUTIONS OF POSTGRADUATE EDUCATION ............................................................................................................. 652 

• Kovalenko O. 

CULTUROLOGICAL APPROACH IN MODERN TRAINING OF TOURIST SUPPORT SPECIALISTS ......................................................................................... 657 

• Maikovska V., Semenog O.

REQUIREMENTS ANALYSIS CONCERNING ENTREPRENEURIAL COMPETENCE OF FUTURE SPECIALISTS IN TOURISM IN THE CONTEXT OF NATIONAL EDUCATIONAL TRANSFORMATIONS .................................................. 663 

• Borovik L., Tanklevska N. 

THE METHODOLOGY OF ACCOMPLISHING OF ASSESSMENT OF EFFICIENCY OF REGIONAL INVESTMENT POLITICS OF THE AGRICULTURE FORMATION............................................................................................. 670 

• Mykhaylyova K., Tymohova G. 

SOME «TRAPS» OF HUMAN CAPITAL DEVELOPMENT UNDER THE CONDITIONS OF GLOBAL SOCIAL TRANSFORMATIONS ........................................................ 679 

• Brintseva O. 

CURRENT TRENDS IN THE DEVELOPMENT OF SOCIAL AND LABOR SPHERE IN UKRAINE ............................................................................................. 689 

• Pavlenko Y. 

EXTENDING THE OUTLOOK OF THE FUTURE TEACHER WITH THE HELP OF MUSEUM MEANS ............................................................................................ 697 

• Savchuk B., Vovchok Y., Bilavych H. 

STUDENTS’ TRAINING TOWARD NOSTALGIC TOURISM ORGANIZATION (THE STUDY PROJECT IMPLEMENTATION EXPERIENCE) ........................................................................................................... 703 

• Bozhko L., Bilyk O. Borysova A. 

EDUCATIONAL TOURISM: SOCIO-CULTURAL ADAPTATION STRATEGIES OF INTERNATIONAL STUDENTS IN UKRAINE ........................................................................................... 714