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The Research Center for Strategic Brand Management is an interdisciplinary research and analytical centre specialising in research on brand strategies and digital branding development, development of proposals for creating brands in the context of international influence, and improving the efficiency of brand management.

In addition to generating scientific solutions to current problems in the field of strategic brand management, the Centre provides a permanent discussion platform where academic and business communities, managers and branding professionals from Ukraine and other countries have the opportunity to discuss the best theories and practices.

The Centre provides young researchers and students with a unique interdisciplinary research environment that promotes quality research and career development.

State University of Trade and Economics

Ukraine, 02156, Kyiv, 19, Kyoto str.

Telephone: +38(044) 531-48-37

E-mail: k.yahelska@knute.edu.ua