The Research Center for Strategic Brand Management
Scientific
articles
- Alekseev G. (2023) Customer
development as part of a brand strategy. Marketing in the context
of digital transformation. Collection of scientific articles of
masters. Part 1. SUTE.
- Voytyuk A. (2023) Strategic
management of enterprise communications. Marketing in the context
of digital transformation. Collection of scientific articles of
masters. Part 1. SUTE.
- Korotkov D. (2023) Trends in the
strategic development of pharmaceutical enterprises. Marketing in
the context of digital transformation. Collection of scientific
articles of masters. Part 1. SUTE.
- Dembitska O. (2023) Formation of a
rebranding strategy for a retailer. Marketing in the context of
digital transformation. Collection of scientific articles of
masters. Part 1. SUTE.
- Zhydchenko K. (2023) Effective
Internet marketing: development and implementation. Marketing in
the context of digital transformation. Collection of scientific
articles of masters. Part 1. SUTE.
- Zapryvoda D. (2023) The concept of
brand development of the megasport retail chain. Marketing in the
context of digital transformation. Collection of scientific
articles of masters. Part 1. SUTE.
- Suiva Y. (2023) Strategic
positioning of a trade enterprise. Marketing in the context of
digital transformation. Collection of scientific articles of
masters. Part 1. SUTE.
- Khalina D. (2023) Formation of a
brand positioning strategy in the cosmetics market. Marketing in
the context of digital transformation. Collection of scientific
articles of masters. Part 1. SUTE.
- Khodzytska A. (2023) Strategic
communication in the brand management system: the case of SUTE.
Marketing in the context of digital transformation. Collection of
scientific articles of masters. Part 1. SUTE.
- Tsybulska L. (2023) Marketing
tools in the field of small and medium-sized businesses in Ukraine.
Marketing in the context of digital transformation. Collection of
scientific articles of masters. Part 1. SUTE.
- Tchaikovska Y. (2023) CRM-system
in the management of customer relationships at the enterprise ‘NEW
SIDE’ LLC. Marketing in the context of digital transformation.
Collection of scientific articles of masters. Part 1. SUTE.
Final qualification
papers
- Voytyuk Anna Vitaliivna (2023)
Strategic communication management of a catering establishment.
SUTE
- Korunets Serhii Mykhailovych
(2023) Promotion of the hotel and restaurant complex brand in
social networks. SUTE
- Polarush Oleksandra Oleksandrivna
(2023) Image digital brand communications of a higher education
institution.
- Daryna Milash (2023) Marketing
strategy for brand development. SUTE
- Sachyk Yulia Viktorivna (2023) SMM
strategy of the enterprise (Social Media Marketing). SUTE
- Zdaievskyi Yevhenii Oleksiiovych
(2023) Digital strategy of enterprise influence marketing.
SUTE
- Dmytriychuk Valeriia Olehivna
(2022) Formation of the brand communication strategy of the
enterprise in the service market. SUTE
- Kirilenko Maksym Olehovych (2022)
Balanced Scorecard as a tool for strategic brand development.
SUTE
- Petrovska Liudmyla Serhiivna
(2022) Strategic management of brand communications. SUTE
- Semeniuk Kateryna Serhiivna (2022)
Customer focus as a basis for the development of modern branding.
SUTE
- Sokolova Olena Artemivna (2022)
Formation of brand communications based on Internet technologies.
SUTE
- Stauchan Kseniia Vadymivna (2022)
Strategic positioning of the enterprise in brand management.
SUTE
остання редакція 26.04.2024
