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STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
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STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
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Researchers

The Research Center for Strategic Brand Management

OLENA BONDARENKO

Professor, Doctor of Sciences (Economics), Professor of the Department of Marketing , Head of the Department of Marketing

e-mail: o.bondarenko@knute.edu.ua

Scope of Interests:

Budgeting in marketing, branding, event marketing.

        

DIANA FAYVISHENKO

Professor of the Department of Journalism and Advertising,
Professor, Doctor of Sciences (Economics), Director of the Bachelor’s degree programme “Advertising and Public Relations”

e-mail: d.fayvishenko@knute.edu.ua

Scope of Interests:

Brand management, marketing research, PR, advertising

         

KATERYNA YAHELSKA

Professor, Doctor of Sciences (Economics), Professor of the Department of Marketing

e-mail: k.yahelska@knute.edu.ua

Scope of Interests:

Holistic marketing, branding, advertising and PR, economic development strategies.

        

IANKOVETS TETIANA

PhD in Economics, Associate Professor of the Department of Marketing,  Doctoral candidate, Director of the Master’s degree programme "Digital Marketing"

e-mail: t.yankovets@knute.edu.ua

Scope of Interests:

development of entrepreneurship on an innovative basis, brand management, the impact of digital technologies on increasing the value of brands, digital marketing, digital branding, impression economy

        

VIKTORIA KARMAZINOVA

PhD in Economics, Associate Professor of the Department of Marketing

e-mail: v.karmazinova@knute.edu.ua

Scope of Interests:

brand management, branding, loyalty, marketing communications

     

TATYANA CHUNIHINA

PhD in Economics, Associate Professor of the Department of Marketing

e-mail: t.chunihina@knute.edu.ua

Scope of Interests:

customer data analytics, web analytics

        

ILONA LEVYTSKA

Post graduate

e-mail:  i.levytska@knute.edu.ua

Scope of Interests: 

Territory branding in digital environment

     

KATEYNA LUKHANINA

Post graduate

e-mail:  k.lukhanina@knute.edu.ua

Scope of Interests: 

Integrated Internet Marketing of Trade Enterprises

   

KATERYNA MEDVEDIEVA

Post graduate

e-mail: K.Medvedyeva@knute.edu.ua

Scope of Interests: 

Digital branding of retail enterprise

     

OLEKSANDR MELNYCHENKO

Post graduate

e-mail: o.v.melnychenko@knute.edu.ua

Scope of Interests: 

Brand management at pharmaceutical enterprises

     

SERGIY SYAZIN

Post graduate

e-mail: s.syazin@knute.edu.ua

Scope of Interests: 

Eco-branding at FMCG enterprises

 

KIRILO BONDAR

Post graduate

e-mail: k.bondar@knute.edu.ua

Scope of Interests: 

Brand strategy in B2C market

     

OLEKSANDR KARKUSHKA

Assistant Lecturer of the Department of Marketing, post graduate

e-mail: O.Karkushka@knute.edu.ua

Scope of Interests:

Brand management of retailers, modern marketing trends, digitalisation of marketing

     

26.04.2024
43845
остання редакція 26.04.2024
43845