The Research Center for Strategic Brand Management
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OLENA BONDARENKO
Professor, Doctor of Sciences (Economics),
Professor of the Department of Marketing , Head of the Department
of Marketing
e-mail: o.bondarenko@knute.edu.ua
Scope of Interests:
Budgeting in marketing, branding, event
marketing.
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DIANA
FAYVISHENKO
Professor of
the Department of Journalism and Advertising,
Professor, Doctor of Sciences (Economics), Director of the
Bachelor’s degree programme “Advertising and Public
Relations”
e-mail: d.fayvishenko@knute.edu.ua
Scope of Interests:
Brand management, marketing research, PR,
advertising
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KATERYNA
YAHELSKA
Professor,
Doctor of Sciences (Economics), Professor of the Department of
Marketing
e-mail: k.yahelska@knute.edu.ua
Scope of Interests:
Holistic marketing, branding, advertising and
PR, economic development strategies.
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IANKOVETS
TETIANA
PhD in
Economics, Associate Professor of the Department of
Marketing, Doctoral
candidate, Director of the Master’s degree programme
"Digital Marketing"
e-mail: t.yankovets@knute.edu.ua
Scope of Interests:
development of entrepreneurship on an innovative
basis, brand management, the impact of digital technologies on
increasing the value of brands, digital marketing, digital
branding, impression economy
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VIKTORIA
KARMAZINOVA
PhD in Economics, Associate Professor of the Department of
Marketing
e-mail: v.karmazinova@knute.edu.ua
Scope of
Interests:
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brand management, branding, loyalty, marketing
communications
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TATYANA
CHUNIHINA
PhD
in Economics, Associate Professor of the Department of
Marketing
e-mail: t.chunihina@knute.edu.ua
Scope of Interests:
customer data analytics, web
analytics
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ILONA LEVYTSKA
Post
graduate
e-mail: i.levytska@knute.edu.ua
Scope of Interests:
Territory branding in digital
environment
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KATEYNA LUKHANINA
Post
graduate
e-mail: k.lukhanina@knute.edu.ua
Scope of Interests:
Integrated Internet Marketing of Trade
Enterprises

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KATERYNA MEDVEDIEVA
Post
graduate
e-mail: K.Medvedyeva@knute.edu.ua
Scope of Interests:
Digital branding of retail enterprise
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OLEKSANDR MELNYCHENKO
Post
graduate
e-mail: o.v.melnychenko@knute.edu.ua
Scope of Interests:
Brand management at pharmaceutical
enterprises
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SERGIY SYAZIN
Post
graduate
e-mail: s.syazin@knute.edu.ua
Scope of Interests:
Eco-branding at FMCG enterprises
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KIRILO BONDAR
Post
graduate
e-mail: k.bondar@knute.edu.ua
Scope of Interests:
Brand strategy in
B2C market
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OLEKSANDR
KARKUSHKA
Assistant Lecturer of the Department of
Marketing, post graduate
e-mail: O.Karkushka@knute.edu.ua
Scope of Interests:
Brand management of retailers, modern marketing
trends, digitalisation of marketing
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остання редакція 26.04.2024