Iankovets Tatiana

PhD in Economics, Associate Professor of the Department of Marketing,  Doctoral candidate, Director of the Master’s degree programme "Digital Marketing"

e-mail: t.yankovets@knute.edu.ua

Scholar’s Profile:

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Scope of Interests:

development of entrepreneurship on an innovative basis, brand management, the impact of digital technologies on increasing the value of brands, digital marketing, digital branding, impression economy

Courses:

"Brand management," "Branding in the marketing system," "Digital marketing technologies," "Marketing"

Academic Qualification:

• From September 2023 to the present - doctoral student of the Department of Marketing of the State University of Trade and Economics. The topic of the doctoral dissertation is "Digital marketing in the impression economy."
• Associate Professor of the Department of Enterprise Economics, 2014
• PhD in Economics, 2012
• Higher Education in  "Economics of Enterprise", Institute of Postgraduate Education of Kyiv National University of Technology and Design, 2004
• Higher Education in "Technology and design of leather products", State Academy of Light Industry of Ukraine, 1994

Academic Appointments:

• Combine work at a higher education institution with sewing enterprises consulting on economic issues and marketing.
• Associate Professor of the Marketing Department of the State University of Trade and Economics (Kyiv National University of Trade and Economics)
• Associate Professor, Department of Entrepreneurship and Business, Kyiv National University of Technology and Design, 2017-2018
• Vice Dean for Research and Academic Affairs, Faculty of Entrepreneurship and Law, Kyiv National University of Technology and Design, 2017-2018
• Associate Professor of the Department of Business Economics, Kyiv National University of Technology and Design, 2016-2017
• Associate Professor, Department of Enterprise Economics, 2013-2016
• Assistant Lecturer of the Department of Economics, Accounting and Audit, Kyiv National University of Technology and Design, 2005-2013
• Economist at Financial and Construction Company Pagoda LLC, 2004-2005

Awards and Honors:

 Acknowledgement for conscientious work, high professionalism, achieved success in scientific and pedagogical activity and on the occasion of the professional holiday "Day of Education Workers", October 3, 2019, KNUTE.

Acknowledgement for the high professionalism and high-quality preparation of students for participation in the II round of the All-Ukrainian competition for student scientific works in the specialty "Marketing" in 2020-2021, 04/22/2021, Dnipro, Alfred Nobel University.

Certificate of honor for conscientious work, high professionalism, achievements in scientific and pedagogical activity and on the occasion of the 75th anniversary of the founding of KNTEU, October 19, 2021, KNUTE.

Certificate of honor for conscientious work and on the occasion of the anniversary, 11/15/2021, KNUTE.

Acknowledgement of the State Administration of Desnyanska District in the city of Kyiv for conscientious work, significant achievements in professional activity, November 2021

Professional Development:

• Institute of Postgraduate Education of KNUTD on the course "Professional Development of Teaching Staff" from 12.10.2005 to 15.06.2006, the topic of the graduation thesis "Types of connections between educational disciplines in the curriculum", 2006

• Institute of Postgraduate Education of KNUTD on the course "Advancing the qualifications of teaching staff" from 11/10/2010 to 06/30/2011, the topic of the graduation thesis "The role of a higher educational institution in the scientific and innovative development of the country's economy", 2011

• Institute of Postgraduate Education KNUTD from 04.15.2014 to 06.30.2014 on the implementation of innovative learning technologies, the topic of the graduation thesis "Innovative technologies in the distance form of training of specialists", 2014

• PE "Ukrainian Garment Company" from 02/16/2017 to 06/15/2017 and from 09/01/2017 to 10/31/2017, topic "Investigation of the efficiency of production processes at a sewing enterprise", 2017

• "Balanced economic and legal processes in society and the business environment in the conditions of globalization", Certificate No. 00069, 15.09.2018-01.10.2018 Varna (Bulgaria),2018

• Online course of the Higher School of Economics on Coursera "Fundamentals of digital marketing", courses: "Marketing strategy in a digital environment (Digital marketing strategy)"; "Contextual advertising. Google Ads"; "Working with the client base and inbound marketing"; "Final project of specialization "Fundamentals of digital marketing", 2020

• Practical course "NOM 2.0" from the founder of "O My Look!", "G.Bar" L. Borodina on the creation of Lovemark brands,2022

• "Quality management of educational programs of SUTE" (30 hours), 2022

• "Google Digital Tools for Education": basic, intermediate and advanced levels (60 hours), "Academy of Digital Development" LLC., 2022

• professional course "Digital Marketing" (90 hours), LLC "Internet Consulting Group" (advertising digital agency UAMASTER, stakeholder of OPP "Digital Marketing" educational degree "master");, 2023

• "Academic integrity: an online course for teachers" (60 hours), PROMETHEUS., 2023

Hobbies

Reading, sports, theatre, photography, video, creativity