Student round table

“Storytelling in Export Marketing”

 Venue:

Join the Zoom conference using the link

Meeting ID: 468 024 6164

Passcode: 2023

 Aim:

Involvement of higher education students in the discussion of the practice of using modern tools for the promotion of national products to foreign markets in the context of increased competition and volatility of world markets

Sessions:

International marketing strategies of Ukrainian business in the conditions of war.  The national brand of Ukraine: storytelling in the conditions of war  Modern tools of export marketing  The role of storytelling in brand management in foreign markets

 Participation fee:

Free of charge

Сontacts: 

Associate professor Kateryna Ladychenko​

E-mail: k.ladychenko@knute.edu.ua