of Trade and Marketing
035
"Philology"
Specialization "Germanic languages and literatures
(including translation), the first - English" (bachelor's
degree)
- free and correct communication in foreign languages, observing
all phonetic, grammatical, lexical and syntactic norms, in
different situations of professional communication;
- implementation of the process of written and oral communication
in various sectors of economy, science and culture;
- making decisions on the application of the theory and practice
of foreign languages in the field of socio-economic relations in a
market economy.
Specialization "specialization "Applied linguistics
(linguistics, English)" (master's degree)"
- fluency in state and foreign (English) languages for the
implementation of written and oral communication;
- implementation of linguistic, literary and special philological
analysis of texts of different styles and genres;
- application of modern methods and technologies, in particular
information, for the effective implementation of professional
activities in the field of applied linguistics and teaching foreign
languages.
Specialization "Applied linguistics (political
linguistics, English)" (master's degree)
- linguistic analysis and expert evaluation of political texts,
implementation of political consulting;
- building international, transnational communications to solve
national and international problems;
- management of communication flows within political, social,
social and intercultural processes.
061 "Journalism"
Specialization "Advertising and public relations"
(bachelor's degree)
Specialization "Advertising" (master's
degree)
- monitoring of the advertising and PR environment of the
enterprise;
- application of innovative advertising and PR-technologies;
- development of advertising programs for the promotion of
trademarks and the formation of a positive image of
enterprises;
- development of advertising layouts for various means of
communication.
Specialization "Pharmaceutical Management"
(bachelor's degree)
- development of a strategy for the development of the
pharmaceutical business;
- management of pharmaceutical companies, pharmacy chains,
optimization of their commercial and production activities;
- selection of pricing and assortment policy of enterprises for
medicines, improvement of the system of their purchase and
sale.
Specialization "Marketing" (bachelor's
degree)
Specialization "Marketing Management" (master's
degree)
- monitoring of the marketing environment of the enterprise;
- formation of commodity, price, sales and communication policy
of the enterprise on the basis of marketing;
- development of marketing strategies of the enterprise and
application of innovative marketing technologies.
Specialization of "Trade Marketing" (master's
degree)
- development of marketing activities to stimulate the
product-conductive network;
- branding to increase brand loyalty and raise brand
awareness;
- development of a trade marketing strategy, formation,
distribution and control of the use of the trade marketing
budget.
Specialization "Digital Marketing" (Master's
degree)
- creation of design, media and contextual development of digital
products of the enterprise;
- the use of SMM marketing to promote goods and services in
social networks and messengers;
- development of SEO and SEM search marking strategies on the
Internet.
Specialization of "Brand Management" (master's
degree). For the first time in Ukraine!!!
- formation and development of the company's brand;
- achieving and maintaining brand loyalty from consumers;
- development of brand strategies of the enterprise and
introduction of innovative branding
technologies.
Specialization "Advertising Business" (bachelor's
and master's degree)
- monitoring of the marketing environment of the advertising
business;
- development of a program of marketing activities of the
advertising business;
- application of innovative technologies of advertising
services.
076 "Entrepreneurship, trade and
exchange activities"
Specialization "Logistics activity" (bachelor's
degree)
Specialization "Logistics and Supply Chain
Management" (Master's degree)
- ensuring the effective functioning of the procurement,
transport, warehouse system, distribution and supply at the
enterprise, inventory management;
- organization of the system of integrated management of
logistics activities of the enterprise;
- carrying out forwarding operations and cargo transportation
services;
- management of logistics systems of the enterprise using
information technologies.
Specialization "Trading Business" (bachelor's
degree)
Specialization "Retailing and Distribution"
(master's degree)
- opening and effective management of the activities of their own
trade business;
- development and implementation of a strategy for the
development of business entities in the field of retailing and
distribution;
- development of analytical reports and proposals, search for
reserves for improving the efficiency of business process
management in the field of riitelling and distribution.
Specialization "Commodity Science and Organization
of Foreign Trade" (bachelor's and master's
degree)
- organization and management of foreign trade operations at the
enterprise;
- evaluation of efficiency and development of a strategy for
managing foreign economic activity of the enterprise; commodity
valuation of export and import goods;
- solving specific practical tasks for the organization of
foreign trade in the enterprise.
Specialization "Commodity Science and Commercial
Logistics" (bachelor's and master's degree)
- formation of assortment and logistics channels of delivery,
identification and expertise of goods;
- development of logistics concepts and management of the
logistics system;
- organization of effective forms and methods of the logistics
supply chain;
- introduction of schemes for collecting and processing
statistical information on commercial logistics.
Specialization "Customs Affears" (bachelor's and
master's degree)
(English or Ukrainian-language master's program of
entrant's choice!!!)
- customs control and customs clearance of goods, customs
procedures in accordance with international standards;
- control over the accrual of customs duties, combating smuggling
and customs offenses;
- identification and examination of goods for customs
purposes.
Specialization "Category management in retail (Sat
Management)" (bachelor's and master's degree)
- monitoring of the commodity market, formation of the range of
retail enterprises;
- structuring of goods by category in order to increase the
profitability of trade activities;
- assessment of the quality of goods and the formation of the
optimal range of the trade network;
- analysis of sales and profitability of product categories.
остання редакція 22.12.2023