At the discretion of KNUTE Department of Financial Audit on the 30 of March, 2017 there was held a lecture by the director of the Dutch Zeelandia Company Andrii Vasylenko on "Internal Analysis and Control in Management Decisions System".  

Zeelandia is a 100 year-old company which has a high Royal status and an excellent reputation worldwide, it operates in more than 70 countries all over the world (the main office is located in Zierikzee, the Netherlands).

The lecturer told students and teachers about the company values, approaches to making managerial decisions, and demonstrated methods of analysis of the company performance, its profitability, efficiency and control organization within the company.

Students expressed their impression of the lecture:

"Today a lecture on Economic Analysis was held by the director of the Ukrainian branch of the Dutch company Andrii Vasylenko.

The lecturer shared the secrets of European companies’ success. He identified three factors of Zeelandia success:

1. Operational excellence

2. Product leadership

3. Customer intimacy

The main values of his Ukrainian company are honesty and trust. Unfortunately, these values are not inherent in all Ukrainian businessmen.

The factors of business success in Ukraine are: saving on staff (black wages, poor working conditions), suppliers and taxes, which in Europe is out of the question. This approach is unacceptable, because you have to trust your environment (personnel, state) and to treat people the way you want them to treat you and your business.

You can spend hours debating about Ukrainian mentality, but the experience of the company shows that the rules are set and performed just as well as in foreign companies. For example, every department has its own inventory (as required by the rules of sanitary safety), to follow this rule an interesting system was introduced: each room has a colour that matches the colour of the personnel uniform and equipment colour. There are so many similar features at the company which form its values. In addition, the company is always open for cooperation and is ready to share experience". Iryna Virych (FITL 2-9)

"I‘ve been glad to hear that it is possible to do business in Ukraine honestly. I like the idea of cost minimizing; that sometimes it is necessary to overpay to get a long-term and high-quality result. It is new to me that a family, company, government are founded on the respect and trust". Yana Bilenko (FITL, 2-11)

"I am surprised at Andrii Vasylenko lecture. He shared secrets of the Dutch Zeelandia confectionery company success, internal and external factors that affect the level of business development. The secret of success is innovation, knowledge of the customer tastes. The company has demand in the world market. I like the words: "Those who read will dominate those who watch television and, respectively, rule the world of business". I was struck by his own story about his special solar baby and how his company cares and helps such children. I m grateful for useful tips on how to manage finance, business and personnel. The lecture was very informative and interesting" Nataliia Pasova (FEMP, 2-11)