The aim of the professor’s visit to KNUTE was teaching lectures on topics "Introduction to Contemporary Branding" and "Customer-based Brand Equity" for students of English speaking master's programs.

During his visit, V. Zhechev had a working meeting with Valerii Sai, Vice-Rector on Scientific-Pedagogical Work and International Relations and Tetiana Dupliak, Director of European Education Center, on which the areas of further cooperation, organizational aspects of the implementation of the joint ERASMUS + project and perspectives of double degree programmes development were discussed.

It is worth mentioning that the cooperation with the University of Economics – Varna within the framework of the ERASMUS + project also provides bilateral exchange for students, which has been successfully implemented during the last two years.