Viktoria Karmazinova

PhD in Economics, Associate Professor of the Department of Marketing

e-mail: v.karmazinova@knute.edu.ua

Scholar’s Profile:

Web of Science
ORCID
Google Scholar

Scope of Interests:

brand management, branding, loyalty, marketing communications

Courses:

"Brand management", "Management of consumer loyalty", "Direct marketing", "Modelling of financial and economic activity"

Academic Qualification:

• PhD in Economics, 2018

Academic Appointments:

• Senior Lecturer of the Department of Marketing, Kyiv National University of Trade and Economics, since 2018
• PhD student, Kyiv National University of Trade and Economics, 2014 - 2017
• Marketer, "MEM Group" Limited Liability Company, 2013-2014

Awards and Honors:

Acknowledgement of Kyiv National University of Trade and Economics for conscientious work, high professionalism, achievements in scientific and academic activities, 2019.

Certificate of honor of  Kyiv National University of Trade and Economics for conscientious and fruitful work, 2020 

Professional Development:

• KNUTE Higher School of Academic Mastery. A set of scientific and methodical materials for the discipline "Brand management in non-commercial activity", 2019
• Ukraine Union of Advertisers. The result of professional development is the cases "Brand management in non-commercial activity" for Master’s degree programme "Marketing", 2020.

Hobbies: 

Traveling, cooking, gardening