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Department of Marketing
Department of Marketing
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Department of Marketing
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Tatyana Chunihina

of Marketing

Tatyana Chunihina

PhD in Economics, Associate Professor of the Department of Marketing

e-mail: t.chunihina@knute.edu.ua

Scholar’s Profile:

Scopus
Web of Science
Google Scholar 
ORCID

Scope of Interests:

Problems of effective marketing activities of enterprises, the influence of effective analysis on increasing the value of enterprises, information support for strategic planning by marketing activities, monitoring of external and internal web analytics systems for decision-making regarding the development and expansion of the functional capabilities of competitive policy

Courses:

Marketing Research, Marketing Management, Strategic Marketing, Internet Marketing, Industrial Marketing, Brand Management, Web Analytics, Efficiency in Business Marketing, Web Analytics, analysis of customer Data.

Academic Qualification:

Associate Professor of the Department of Marketing,  State University of Trade and Economics, 2022,2019

 Associate Professor of the Department of Marketing, Educational Scientific Institute for Management, Economics and Finance of the Institute of Higher Educational Institutions "Interregional Academy of Personnel Management", 2018

Associate Professor of the Department of Accounting and Taxation, State University of Infrastructure and Technology., 2018

Associate Professor of the Department of Accounting and General Economic Disciplines, Open International University of Human Development "Ukraine"., 2016

 PhD in Economics, Donbas State Machine-Building Academy., 2009

 Higher Education in Business Economics, Donbas State Machine-Building Academy, 1998

Academic Appointments:

Associate Professor of the Department of Marketing, State University of Trade and Economics, since 2022

Associate Professor of the Department of Marketing ,Kyiv National University of Trade and Economics, 2019

Associate Professor of the Department of Marketing , PRAT "Higher Educational Institution" Interregional Academy of Personnel Management ", Educational Scientific Institute of Management, Economics and Finance, 09.2018 - 09.2019

Vice Head, Associate Professor of the Department of Accounting and Taxation, State University of Infrastructure and Technologies., 09.2016 - 08.2018

Associate Professor of the Department of Accounting and General Economic Disciplines of the Open International University of Human Development "Ukraine". Acting Head of the Department of Marketing, 08.2014 - 08.2016

Associate Professor of the Department of Accounting and Audit, Donbas State Machine-Building Academy, 02.2012

PhD student of the Donetsk National University, 12.2004 - 11.2007

Senior Inspector of the Department of Taxation of Natural Persons , State Tax Inspectorate of Ukraine in Kramatorsk, 08.1998 - 08.2000

Awards and Honors:

Acknowledgement of Open International University of Human Development "Ukraine" for high professionalism in the formation of a generation of young scientists, identification and support of the realization of their abilities, activation of scientific research work of students, 2017.

Diploma of Open International University of Human Development "Ukraine", for conscientious work, high professionalism, achieved successes in scientific and pedagogical activity, the best developed courses, 2016.

Certificate of honor, National Mediation and Reconciliation Service,  2016.

Certificate of Ministry of Education and Science of Ukraine, for high professionalism in the preparation of stand innovation projects of teachers and scientists of DNU , 2011

Donetsk National University of the Ministry of Education and Science of Ukraine, diploma for 1st place in the competition of innovative projects of teachers and scientists of DNU in the direction of "Humanities", 2011

Professional Development:

  • Online course "What is Data Science", 2022
  • Online course "SQL for Data Science", 2022
  • Online course "Foundations: Data, Data, Everywhere", 2022
  • Google Analytics online course, 2021
  • Member of the Federation of Professional Accountants and Auditors of Ukraine. Graduated from the qualification improvement program "On the way to high-quality reporting and control of the company's activities under IFRS", 8 h. / 1credit. ECTS Certificate No. 349 dated 06/08/2018
  • The company "Intelligence-Service", Subject: Theoretical and practical course on work with the computer program "MEDOC", Certificate for the right to teach courses on work with the computer program "MEDOC" № DUIT / В 001 from February 15, 2018
  • Federation of professional accountants and auditors, qualification improvement on the program "On the path to qualitative accounting under IFRS" 8 h. / 1 credit. ECTS Certificate No. 349 dated 06/08/2018

Hobbies: 

Нand made, modern art, skill games, reading, theater, travel

09.03.2021
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остання редакція 27.02.2024
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