Valerii Sai, vice-rector for scientific and pedagogical work and international relations greeted Mr. Barthelemy and introduced him to the audience. In addition to students and teachers of the Faculty of Restaurant and Hotel and Tourism Business, students of other English-taught bachelor's and master's programs were present. The online lecture was held with the organizational and coordination support of the European Education Center of KNUTE.

Mr. Barthelemy rose in his speech topical issues related to the emergence of new professions in the field of tourism and hospitality, caused by increasing digitalization in the context of the Covid-19 pandemic. The main competencies of such new professions were: digital sales coordinator, data analyst, travel consultant, internet marketer, digital territory coordinator, specialized web editor, digital communications specialist, etc. The lecture aroused great interest among the audience, many questions were asked. Representatives of the FRHTB expressed gratitude to Mr. Barthelemy and hope for further fruitful cooperation.