OLENA ZAITSEVA
of Marketing
OLENA ZAITSEVA PhD in Economics, Аssociate Professor, Professor of the
Department of Marketing e-mail: o.zaytseva
@knute.edu.ua Scholar’s Profile: Scope of Interests: digital economy, consumerism, formation of consumer value,
customer orientation, ecological brand communications,
neuromarketing Courses: "Consumer Behavior", "Forecasting of Digital Consumer
Behavior" Academic Qualification: Аssociate Professor of the Department of Management and
Marketing of Kherson National Technical University, December
2008 PhD in Еconomics, December 2006 Higher Education in "Commodity science and trade organization",
Lviv Trade and Economic Institute, 1989 Academic Appointments: Professor of the Department of Marketing, Kyiv State University
of Trade and Economics, since August 2022 Professor of the Department of Management, Marketing and
Tourism, Kherson National Technical University ,
November 2017 – September 2021 Аssociate Professor of the Department of Management and
Marketing, Kherson National Technical University , September
2005 – October 2017 Senior Lecturer of the Department of Management and Marketing,
Kherson National Technical University, September 2001 –
August 2005 Senior Lecturer of the Department of Marketing,
Іnterregional Аcademy of Рersonnel Мanagement,
July 1998 – August 2001 Awards and Honors: Certificate of honor of Kherson Regional State
Administration for active participation in the International
Tourist Forum "Development of recreation, health, tourism in the
ecological conditions of Tavria" (2015) Certificate of honor of Kherson National University of
Trade and Economics for the high quality of preparation and
organization of scientific events, support of the image of the
university and on the occasion of Science Day (2020). Professional Development: Online course «Digital Marketing» of the educational platform
Prometheus-Ukraine (72 hours), 2022 International scientific internship «Strategies for
modernization of higher education in the context of a globalized
world» (Economic sciences, Management, Мarketing), University of
Management, Varna, Bulgaria (150 hours),2021 Language course: English, Level B, 2019 International scientific internship «Adaptation of Science,
Education and Business to World Innovative Megatrends», Aristotle
University, Thessaloniki, Greece (120 hours), 2018 International scientific internship «Methodology and Innovative
Business Tools of Foresight Management», Tbilisi State University
Ivane Javakhishvili, Georgia (108 hours), 2017 International certification program in business coaching ІСС:
International Coaching Certification Training, 2016 Additional activities: Expert of the National Agency for Quality Assurance of Higher
Education, specialty 075 «Marketing», since 2019 Member of the editorial board of scientific journals: Scientific
Bulletin of the Flight Academy of the National Aviation University,
Series «Economics, Management and Law» (Kropivnytskyi); Scientific
journal «Bulletin of Agrarian Science of the Black Sea Region»,
Series «Economics» (Mykolaiv), since 2018 Co-founder of the Public Organization «New Mind», since 2018 Founder of the «Travel Educational» project, since 2017 Hobbies: Traveling, theatre, cinema.
