The speaker presented the aspects of building an effective sales process, the nuances of using automation tools in sales, and the role and place of digital technologies in this process. Blazej Gorski shared his experience at PepsiCo Globe about the changes brought about by digital technologies in sales. The students were particularly interested in questions about the possibilities of sales promotion, the use of artificial intelligence, and ensuring digital security in sales.

At the end of the lecture, Blazej Gorski answered numerous questions from the audience, which proved not only the lively interest in the discussed issues, but also the high level of knowledge of the university graduates in the field of digitalization of sales.

Students, postgraduates and academic staff got a great opportunity to deepen their knowledge and expand the horizons of their skills in the field of digital sales.

All attendances’ sincerely thank Blazej Gorski for an interesting report and insights from the field of digital sales!

Larysa LEBEDEVA
Associate Professor of the Department of Economics and Competition Policy
PhD in Economics