Alona Shatnova
of Marketing
Alona Shtanova Assistant Lecturer of the Department of Marketing e-mail: a.shtanova@knute.edu.ua Scholar’s Profile: Scope of Interests: Strategic marketing, branding, entertainment and services,
digital marketing. Courses: "Strategy and Planning in Marketing", «Branding» Academic Qualification: Assistant Lecturer of the Department of Marketing, Kyiv State
University of Trade and Economics, since September 2023 PhD student, Kyiv National University of Trade and Economics,
2018- 2022 Dissertation topic "Marketing strategies of cinema
chains". Master of marketing, Kyiv National University of Trade and
Economics, 2018 Academic Appointments: Assistant Lecturer of the Department of Marketing, Kyiv State
University of Trade and Economics, since September 2023 Marketer Limited Liability Company «Konkord Kino», 2023р. PhD student, Kyiv National University of Trade and Economics,
2018- 2022 рр. Marketer Limited Liability Company «Piramida Trade», 2018. MS in Marketing, Kyiv National University of Trade and
Economics, 2018 Hobbies: Movie, sport, reading.