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STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
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STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
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An Оpen Lecture by Volodymyr Solodkyi, Director of the Digital Business Department of JSC CB "Globus"

General Information

The lecture about "Innovative Approaches to Remote Service in the Bank: Risks and Opportunities" was held on November 9, 2023 at the initiative of the Department of Banking for students of the Faculty of Finance and Accounting.

The lecturer got students familiarized with the features of the most relevant services of remote customer service of the bank. Demonstrated the onboarding process as an introductory procedure for attracting customers to digital services. Revealed the essence of new customer opportunities thanks to the use of innovative technologies. Explained the economic basis of bank loyalty programs in the field of remote service. He paid attention to the problematic aspects of each service, emphasizing areas for improvement and the bank's concern for the security of customer service. Determined the need to increase the level of financial literacy of consumers of financial services. Outlined the influence of the processes of digitization of banking services on the bank's personnel policy, on new requirements for personnel.

Such meetings provide an opportunity to get acquainted with advanced technologies of banking services and form important practical skills for students of higher education. Also, listeners have the opportunity to receive guidelines for personnel requests from stakeholders.

Students and teachers of the Department of Banking are sincerely grateful to Volodymyr Vasyliovych for a very meaningful, professional lecture!

Uliana Kotenko,
senior lecturer of the Department of Banking

09.11.2023
433884
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остання редакція 13.11.2023
433884