Ms. Progonyuk revealed the components of building an effective sales process, described the intricacies of using tools to stimulate it, and pointed out the role and place of digital technologies in sales. Iryna Progoniuk shared with the audience her experience of working in international companies operating in the consumer goods markets. Ms. Progoniuk analyzed in detail the peculiarities of the functioning of a number of the company's brands under martial law.

The audience was particularly interested in the issues of expanding sales promotion opportunities, applying artificial intelligence, ensuring digital security in sales, and employment opportunities for SUTE students at PepsiCo Ukraine. At the end of the webinar, Iryna Progoniuk answered numerous questions from the audience. There was a lively discussion of the issues, which proved the high level of training of the university students in the field of consumer goods markets. Ms. Iryna also used interactive methods of communication with the audience, offering to name the trademarks that are part of the company's portfolio. The winners of the intellectual quiz will receive prizes from PepsiCo Ukraine. 

Students, postgraduates and research and teaching staff had a great opportunity to deepen their knowledge and expand their horizons in the field of strategic design of consumer goods markets.

We thank Ms. Iryna Progoniuk for an interesting!

Yurii UMANTSIV,
Head at the Department of Economics and Competition Policy of SUTE,
Doctor of Sciences in Economics, Professor

Bogdan TYTYSH,
postgraduates at the Department of Economics and Competition Policy of SUTE