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STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
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STATE UNIVERSITY OF TRADE AND ECONOMICS / KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
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Fascinating Webinar from one of the Leaders of PepsiCo Ukraine

General Information

On May 7, 2024, as part of the work of the student research clubs "Competition of the XXI Century" and "Synergy of Sectoral Markets", which operate at the Department of Economics and Competition Policy, a webinar was held by Iryna Progoniuk, Head of Sales of Traditional Trade and HoReCa Channels at PepsiCo Ukraine, on the topic "Strategic Design of Consumer Goods Markets Development in the Context of Global Instability".

Ms. Progonyuk revealed the components of building an effective sales process, described the intricacies of using tools to stimulate it, and pointed out the role and place of digital technologies in sales. Iryna Progoniuk shared with the audience her experience of working in international companies operating in the consumer goods markets. Ms. Progoniuk analyzed in detail the peculiarities of the functioning of a number of the company's brands under martial law.

The audience was particularly interested in the issues of expanding sales promotion opportunities, applying artificial intelligence, ensuring digital security in sales, and employment opportunities for SUTE students at PepsiCo Ukraine. At the end of the webinar, Iryna Progoniuk answered numerous questions from the audience. There was a lively discussion of the issues, which proved the high level of training of the university students in the field of consumer goods markets. Ms. Iryna also used interactive methods of communication with the audience, offering to name the trademarks that are part of the company's portfolio. The winners of the intellectual quiz will receive prizes from PepsiCo Ukraine. 

Students, postgraduates and research and teaching staff had a great opportunity to deepen their knowledge and expand their horizons in the field of strategic design of consumer goods markets.

We thank Ms. Iryna Progoniuk for an interesting!

Yurii UMANTSIV,
Head at the Department of Economics and Competition Policy of SUTE,
Doctor of Sciences in Economics, Professor

Bogdan TYTYSH,
postgraduates at the Department of Economics and Competition Policy of SUTE

07.05.2024
433884
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остання редакція 08.05.2024
433884