Ms. Progonyuk offered an interesting and relaxed format of work. At the beginning of the meeting, the lecturer revealed the peculiarities of the impact of digital determinants on the development of trade, pointed out the share of e-commerce in retail turnover in many countries, and identified the potential for e-commerce development in Ukraine. Iryna Progoniuk shared with the audience her own experience of sales promotion in a leading international company. Ms. Progonіuk analysed in detail the peculiarities of selling consumer goods through various e-commerce channels.

The audience was keenly interested in the issues of developing competition in the consumer goods market, reformatting sales channels under martial law, sales promotion, and compliance with digital security requirements in sales. At the end of the lecture, Iryna Progoniuk answered questions from the audience. There was a lively discussion of many issues, proved the high level of knowledge among university students in the field of consumer goods markets. Ms. Progonіuk also used interactive methods of communication with the audience, offering to answer questions. The winners of the intellectual quiz will receive delicious prizes from PepsiCo Ukraine. 

Students, postgraduate students and academic staff had a great opportunity to deepen their knowledge and expand their competencies in the field of trade development through the use of a wide range of digital technologies.

We thank Ms. Iryna Progoniuk for an interesting lecture!

Yurii UMANTSIV,
Head at the Department of Economics and Competition Policy of SUTE,
Doctor of Sciences in Economics, Professor

Bogdan TYTYSH,
postgraduates at the Department of Economics and Competition Policy of SUTE