Lecture "Strategy of management of a tourist destination of the city of Kyiv: action plan 2014+"
General Information
3 April 2014 the Department of hotel, restaurant and tourist business was organized a lecture on the theme “management Strategy tourist destination of the city of Kyiv: action plan 2014+» for English master group. The lecture was delivered by Matthias Brandt – Director of the German society of international cooperation GTZ GmbH (GTZ) GmbH project management ’GIZ Ukraine”, which determined the strategic directions of development of tourism of Ukraine in the European vector, in particular, in the direction of Ukraine-Germany-Ukraine, presented the results of collaboration with the Kyiv city state administration project on creation of brand and logo meters of Kiev as a tourist destination, outlined some aspects of tourist attractiveness of cities of Ukraine. The meeting was held with the participation of the head of Department of tourism of the Kyiv city state administration – Matveeva Leonid Andreyevich, and the coordinator of the project “GIZ Ukraine» Ukraine Lina Kovtonyuk.
on the same day a working meeting took place Matthias Brandt, Lina, Kovtonyuk, L.A. Matveeva, the Pro-rector on scientific and pedagogical work and international SV’links V.M. the SAI and the head. the Department of hotel, restaurant and tourist business ETC. Tkachenko negotiations and agreements on cooperation in such areas: reading complex problem lectures in English representatives of ‘GIZ Ukraine” on development of tourism in cities of our country and branding of cities, conducting trainings with students and teachers in Ukraine and Germany on a tourist theme, attraction of scientific-pedagogical staff of the chair and stude the Sabbath.the tov to new projects ’GIZ Ukraine”.
the Delegation familiarized with material base of the University. The particular interest of guests caused the complex of laboratories of faculty of restaurant-hotel business and travel industry.
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