LIUDMYLA BOVSH

Ph.D in Economics, Assistant Professor

e-mail: l.bovsh@knute.edu.ua

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Hotel business, hotel and restaurant economics, marketing and management of hospitality services, digital marketing, startuping, business strategizing

Hotel business, Hotel and restaurant economics

PhD in Economics, Kharkiv State University of Food Technology and Trade, 2010

• Associate Professor of the Department of Hotel and Restaurant Business, Kyiv National University of Trade and Economics, since 2016
• Associate Professor, Kyiv National University of Culture and Arts, 2015

• Lecturer, Kyiv College of Hotel Management, 2002 – 2010
• Vice Head, Associate Professor of the Department of Marketing, Interregional Academy of Personnel Management, 2010 – 2012
• Head of the Department of Socio-Economic Disciplines, Associate Professor, Kyiv National University of Culture and Arts, 2012 – 2016

1. Bovsh, L. Hopkalo L, Rasulova A. (2023). Digital Relationship Marketing Strategies of Medical Tourism Entities. Integrating Digital Health Strategies for Effective Administration. Chapter 8. – рр. 133-150. DOI: 10.4018/978-1-6684-8337-4. URL: https://www.igi-global.com/book/integrating-digital-health-strategies-effective/313178
2. Mazaraki А., Melnychenko S., Bovsh L., Tkachuk T., Zikii N., Romanchuk L. (2022). Financial and investment security predicates of hotel real estate development. Financial and credit activity Problems of theory and practice, 6 (47), 182–196. DOI:10.55643/fcaptp.6.47.2022.3912
3. Bovsh, L. Rasulova A. Digital marketing of hotel business entities. Economic development strategies: micro, macro and mesoeconomic levels: Scientific monograph. Part 1. Riga, Latvia: Baltija Publishing, 2021. 316 p. – Р. 64-81.
4. Bovsh L, Hopkalo L, Levytska I, Komarnitskyi I, Rasulova A.Simulation of Behavior of Hotel and Restaurant Business Staff in the Conditions of COVID-19 Viral Pandemic. Journal of Environmental Management and Tourism [Internet]. SC ASERS SRL; 2021 Feb 21;12(1):186. Available from: http://dx.doi.org/10.14505/jemt.12.1(49).16
5. Bovsh L., Gopkalo L. Conceptualization of facility management in the hotel business // Restaurant and hotel consulting. Innovations. 2020 Vol. 3 No 1. – Р.120-129 DOI: https://doi.org/ 10.31866/2616-7468.3.1.2020.205575

• Advanced training course at the Hotel and Restaurant Training Center Optima Hotels and Resorts, 2023
• How ChatGPT can assist in creating a curriculum or educational trajectory, Genesis, 2023.
• Progressive teaching: components of the quality system of higher education, Progressive NGO, 2023.
• Internship at Caribbean Club Restaurant LLC, 2022.
• Level up, Reikartz, Reikartz Hotel Group, 2021

https://knute.edu.ua/file/MzY0NA==/a27acd1b714a5957658c23cda9a1bbd4.pdf

travel, care of animals, art