Tetiana Dubovyk

Doctor of Sciences (Economics)
Professor, Professor of the Department of Journalism and Advertising

e-mail: t.dubovyk@knute.edu.ua

SCHOLAR’S PROFILE

Scopus
Web of Science
Google Scholar
ORCID

SCOPE OF INTERESTS

internet marketing communications in retail, PR, business negotiations, e-commerce 

COURSES

"Advertising management", "Business negotiations", "Scientific seminar "Integrated marketing communications"

SCIENTIFIC DEGREES

• Doctor of Sciences (Economics), 2015
• PhD in Economics, 2005
• MS in Marketing, Kyiv National University of Trade and Economics, 1998

ACADEMIC TITLES

• Professor, 2019
• Associate Professor, 2011

ACADEMIC APPOINTMENTS 

• Professor Department of Journalism and Advertising, State University of Trade and Economics (KNUTE), since 2015
• Head of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2018-2019
• Professor of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2015-2018
• Associate Professor of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2006-2015
• Senior Lecturer of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2005-2006
• Assistant Lecturer of the Department of Marketing and Commercial Activity, Kyiv National University of Trade and Economics, 1998-2005

AWARDS AND HONORS

• Kyiv National University of Trade and Economics Letter of Appreciation for personal contribution to the development of science, providing a high index of citation, publishing articles in Scopus and Web of Science international databases, ensuring integration of research into the world educational space through international projects and programs, 2018
• Letter of Appreciation for the preparing the winner of the second round of the All -Ukrainian competition of students’ scientific works in Marketing, Ternopil National Economic University, 2018
• Kyiv National University of Trade and Economics Certificate of Honour for a significant contribution to the training of specialists, development and implementation of innovative training forms and methods in the educational process, 2017.
• Diploma for diligent work, significant contribution to the development of the scientific complex of  Desnianskyi District State Administration in Kyiv, 2016
• Diploma for working in the Union of Advertisement Makers of Ukraine, 2013
• Kyiv National University of Trade and Economics Diploma for work in the field of training highly qualified staff, 2012

PROFESSIONAL DEVELOPMENT

• Internship «Sustainability in energy and environmental science», Ukraine-Great Britain-Slovakia, 2020
• Internship «Society of Ambient intelligence», Ukraine-Uzbekistan-Poland, 2020
• Training «Build your own chatbot», Intella Education, 2019
• Training «Harmonization of standards as a regulatory basis for introducing European business models in Ukraine», National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, 2019
• Educational and Methodological Seminar within the International Information Week of the EU Erasmus+ Program in Ukraine, 2018
• Internship «Innovation Technologies in Education», Higher Technical School in Katowice, Poland, 2018
• Online Training «Modern Teaching Methods in Management, Economics and Social Sciences», Humanitas University in Sosnowiec, Poland, 2017
• «The Learn English Pathways course with the British Council Ukraine», 09/2016-02/2017
• Teach&Shine «How to Teach PR», 2016
• Scientific and Methodological Seminar for marketing research lecturers, 2015
• Internship in advertising agencies «UaMaster» (2012), «UaMaster»
• Стажування в рекламних агентствах “UaMaster” (2012), “Big Time” (2014)
• Conference «Butterfly Effect: Case Method as a tool for spreading the best practices of solving local problems», 2012
• Educational and Methodological Seminar «Developing a course «Direct Sales», 2010
• Scientific and Methodological Seminar «Formation of a modern teacher image», 2010

ADDITIONAL ACTIVITY

• Director of the Master’s degree programme “Advertising”, Kyiv National University of Trade and Economics, 2018-2019
• Trainer for public officials of Verkhovna Rada of Ukraine, Ministry of Economic Development and Trade of Ukraine, since 2018
• Member of the Specialized Academic Council D 26.002.23, National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, 2014-2020
• Member of the Editorial Board of “KNUTE Herald” journal, since 2018
• Member of the Editorial Board of the scientific journal “Foreign Trade: Economics, Finance, Law”, since 2019
• Member of the Editorial Board of the scientific journal “Science Journal of Business and Management” ISSN: 2331-0626 (Print), 2331-0634 (Online), 2019
• Member of the Editorial Board of “Journal of Economics & Finance System”, India, since 2018
• PhD training programme developer, 2016
• Director of the Higher Education Standard of Master’s degree programme “Marketing/Advertising Business”, Kyiv National University of Trade and Economics, 2016
• Director of the Higher Education Standard of Bachelor’s degree programme “Advertising and Public Relations”, Kyiv National University of Trade and Economics, 2010-2016
• MBA programmes trainer, Kyiv National University of Trade and Economics, since 2016

HOBBY

Travelling, art, flowers, fashion