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Department of Journalism and Advertising
Department of Journalism and Advertising
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Department of Journalism and Advertising
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Master

of Journalism and Advertising

Master's degree

ADVERTISING

Profile of the educational program 2023 (Ukrainian)

PURPOSE OF THE EDUCATIONAL PROGRAM
Acquisition of professional knowledge and practical skills necessary for effective decision-making regarding the creation of journalistic products, conducting journalistic investigations, creating advertising campaigns and carrying out advertising activities.

PARTNERS
Media business, publishing houses, TV channels, news portals, major trade and production enterprises: Медіабюро «Економіка+», «Територія мінімальних цін», Lifecell, Фокстрот, Оскар-кіно, Content.ua, KA Group, VZutik, Goodstory studio, Research.ua, Всеукраїнська Рекламна Коаліція, Асоціація виробників та імпортерів рекламних сувенірів України, ТОВ «Спорт Медіа Плюс», ТОВ «К-Медіа плюс».
 POSSIBILITIES FOR EMPLOYMENT

  • head (director) of creative department of advertising agency
  • head of corporate communications department
  • communication manager
  • press secretary
  • head of the press service of the state/commercial structure
  • art director
  • event manager
  • creative director of advertising agency
  • specialist in media production
  • manager of the advertising department of the TV company and TV channel
KEY DISCIPLINES (REQUIRED)

  • Media and advertising management
  • Legal support of advertising and public relations
  • Professional communication in foreign language
  • Media design
  • Digital technologies in advertising
  • Media studio(practical training)
COMPETITIVE ADVANTAGES

  • Involment of practitioners to the trainig process
  • Constant renewal (modernization) of the training programs
  • Modern educational resourses and equipment (laboratories, computer classes, SMART-library, numerous co-working spaces)
  • Emphasis on mastering information technologies
  • Participation in international and national student and professional events and competitions, creating a portfolio while studying
  • Blog/Vlog-production
  • Student exchange programs
  • In-depth study of foreign languages
  • Full sports, public and cultural life

21.06.2022
42499
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остання редакція 26.01.2023
42499