Diana Fayvishenko

Professor of the Department of Journalism and Advertising,
Professor

Doctor of Sciences (Economics), Director of the Bachelor’s degree programme “Advertising and Public Relations”

d.fayvishenko@knute.edu.ua

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Brand management, marketing research, PR, advertising

“Media Design”, “Advertising”

• Doctor of Sciences (Economics), 2021
• PhD in Economics, 2011
• MS in Accounting and Auditing, Donetsk National Technical University, 2004

• Head of the Department of Journalism and Advertising, State University of Trade and Economics (SUTE), since 2021
• Associate Professor of the Department of Journalism and Advertising, Kyiv National University of Trade and Economics, 2018-2021
• Associate Professor of the Department of Marketing, Kyiv National University of Trade and Economics, 2016-2018
• Associate Professor of the Department of Marketing and Commercial Activity, Mykhailo Tugan-Baranovskyi Donetsk National University of Economics and Trade, 2012-2014
• Senior Lecturer of the Department of Marketing and Commercial Activity, Mykhailo Tugan-Baranovskyi Donetsk National University of Economics and Trade, 2011-2012
• Deputy Director in Economics and Finance, Commercial Enterprise “Eastern Ukraine Mine Building”, 2000-2008
• Economist, Commercial Enterprise “Eastern Ukraine Mine Building”, 1996-2000

• Fayvishenko D, Dubovyk T., Savchuk A.,. Romanshenko Т. Strategic impact of innovations on enterprises financial state // Збірник наукових праць «Фінансово-кредитна діяльніть: проблеми теорії та практики». V. 4 (35). 2020. C.411-417 URL: http://fkd.org.ua (Особистий внесок: обґрунтовано стратегічний вплив інновацій на фінансовий стан підприємства на основі побудови кореляційної моделі взаємозв’язку між узагальненими показниками реалізованої інноваційної продукції, валовою доданою вартістю та валовим прибутком підприємств – 0, 2 д. а.)(Web of Science)
• Fayvishenko D. Modeling of the strategic system brand management // Вісник Херсонського національного технічного університету. Херсон. № 3. 2020. С. 107–112. (0,4 д. а.) (Index Copernicus).
• Fayvishenko D. Strategic brand management: conceptual basis // Вісник Черкаського національного університету імені Богдана Хмельницького. Серія «Економічні науки» (Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Series «Economic Sciences»). № 1. 2020. С. 26–31. URL: http://econom-ejournal.cdu.edu.ua/issue/view/275. (0,64 д. а.) (Index Copernicus)
• Fayvishenko D. Digital Technologies in media design // Вісник КНТЕУ. 2019. № 5. С. 15–22. URL: http://visnik.knteu.kiev.ua/files/2019/ 05/4.pdf (0,5 д. а.)(Index Copernicus).
• Fayvishenko D. Formation of brand position strategy // Baltic Journal of Economic Studies. Riga: Publishing Hous «Baltija Publishing». Vol. 4. No. 2. 2018. Р. 245–249. ISSN 2256-0963. (0,5 д. а.) (Web of Science.)

• Kyiv National University of Trade and Economics Gratitude on diligent work
• Kyiv National University of Trade and Economics Gratitude on personal contribution into research events organization
• Mykhailo Tugan-Baranovskyi Donetsk National University of Economics and Trade Award “Best Young Researcher”

• Internship «Distance education: innovative methods and digital technologies», High School of Business, National Louis University, Nowy Sacz, Poland, 2021
• Online school for journalists, Internews Ukraine NGO, Kyiv, 2020
• Global Inspiring Forum 2019, Kyiv, 2019
• Internship «Development and implementation of personal style», Priamyi TV Channel, Kyiv, 2019
• French Language Course, KNUTE, FEFU, AFLEFU, 2018
• Internship «Organization of educational process, innovative teaching methods and technologies: Schiller International University Experience», Schiller International University, Paris, France, 2017
• Business French Language Course, KNUTE, FEFU, AFLEFU, 2017
• Training Course «Marketing | Digital | PR» HIGHER School communication (EEVO company, Gres Todorchuk PR, 1+1 Media, VISOTSKY CONSULTING KIEV ), 2017
• Internship («International publications, citation indexing», Prague Institute for Qualification Enhancement, Prague, Czech Republic, 2016
• Conversational French Language Course, KNUTE, FEFU, AFLEFU, 2016
• School of Pedagogical Mastery, Mykhailo Tugan-Baranovskyi Donetsk National University of Economics and Trade, 2013/2014
• Course of practical marketing, Ukrainian Marketing Association, 2013

• Head of Creative Advertising Association of Students, State University of Trade and Economics
• Expert in international activity and PR, SPACETIME Association
• Union of Advertisement Makers of Ukraine Member

Foreign languages, reading, travelling