Olena Melnykovych

Professor of the Department of Journalism and Advertising,
Doctor of Sciences (Economics),

Director of the Master’s degree programme "Advertising"

e-mail: o.melnykovych@knute.edu.ua

SCHOLAR’S PROFILE

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Web of Science
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ORCID

SCOPE OF INTERESTS

marketing communications, marketing research

COURSES

“Marketing Research in Advertising and PR”, “Advertising Business”, “Advertising and PR Agency Work Organisation”, “Marketing Communications” 

SCIENTIFIC DEGREES

• Doctor of Sciences (Economics), 2010
• PhD in Economics, 1997

ACADEMIC TITLES

• Professor, 2015
• Associate Professor, 2003

ACADEMIC APPOINTMENTS

• Professor Department of Journalism and Advertising, State University of Trade and Economics (KNUTE), since 2018
• Professor of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2010-2018
• Associate Professor of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2000-2010
• Senior Lecturer of the Department of Marketing, Kyiv National University of Trade and Economics, 1997-2000
• Assistant Lecturer of the Department of Trade Organization and Techniques, Kyiv National University of Trade and Economics, 1992-1997
• Senior Laboratory Head of the Department of Trade Organization and Techniques, Kyiv National University of Trade and Economics, 1990-1992

LIST OF PUBLICATIONS

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AWARDS AND HONORS

• Gratitude of Ministry of Education and Science of Ukraine on significant personal contribution in pedagogical activity and training of professionals, 2018

PROFESSIONAL DEVELOPMENT

• Maybutnie buduiemo razom LLC, Kyiv, 2017
• АІТІ Advertising agency, Kyiv, 2012
• McGill University, Montreal, Canada, 2006
• Training and internship within presidential programme «Ukrainian Initiative», Germany, 2005
• Training and internship within presidential programme «Ukrainian Initiative», France, 2002
• TACIS Programme Internship, Loughborough, Birmingham, Great Britain, 1998

ADDITIONAL ACTIVITY

• Member of the Editorial Board of International journal “Commodities and Markets”, Kyiv National University of Trade and Economics, since 2018
• Reviewer of the KNUTE Herald journal, since 2018

HOBBY

Travelling, fiction, art, theatre, flowers