IRYNA BUCHATSKA

PhD in Economics
Associate Professor of the Department of Journalism and Advertising

e-mail: i.buchatska@knute.edu.ua

SCHOLAR’S PROFILE

Scopus
Web of Science
Google Scholar
ORCID

SCOPE OF INTERESTS

Marketing communications: challenges and prospects; development of the market of information and communication technologies; information systems in marketing; PR; business negotiations

COURSES

“Marketing Communications”, “Business Negotiations”, “Noncommercial Advertising” 

SCIENTIFIC DEGREES

• PhD in Economics, 2001
• Higher education in Economics and Management in Trade and Catering, 1994

ACADEMIC TITLES

• Associate Professor, 2008

ACADEMIC APPOINTMENTS 

• Associate Professor of the Department of Journalism and Advertising, State University of Trade and Economics (KNUTE), since 2018
• Associate Professor of the Department of Marketing and Advertising, Kyiv National University of Trade and Economics, 2008-2018
• Associate Professor of the Department of Marketing, Kyiv National University of Trade and Economics, 2003-2008
• Senior Lecturer of the Department of Marketing and Commercial Activity, Kyiv National University of Trade and Economics, 2001-2003
• Assistant Lecturer of the Department of Marketing and Commercial Activity, Kyiv National University of Trade and Economics, 2001
• Assistant Lecturer of the Department of Marketing, Kyiv National University of Trade and Economics, 1994-2001

AWARDS AND HONORS

• Certificate of Honour for diligent and fruitful work, KNUTE, 2018
• Certificate of Honour for diligent and fruitful work, KNUTE, 2013
• Certificate of Honour for diligent work in preparing highly qualified specialists, KNUTE, 2013
• Certificate of Honour for diligent work in preparing highly qualified specialists, KNUTE, 2011
• Certificate of Honour of Desnianskyi District State Administration in Kyiv, 2010
• Certificate of Honour for significant contribution into developing higher education and efficient training activity, 2009
• Scholarship Winner of the Cabinet of Ministers of Ukraine for Young Scientists, 2004-2009

PROFESSIONAL DEVELOPMENT

• Internship «Sustainability in energy and environmental science», Ukraine-Great Britain-Slovakia, 2020
• Internship «Society of Ambient intelligence», Ukraine-Uzbekistan-Poland, 2020
• Educational and Methodological Seminar within the International Information Week of the EU Erasmus+ Program in Ukraine, 2018
• Internship «Innovation Technologies in Education», Higher Technical School in Katowice, Poland, 2018
• Teach&Shine Seminar «How to Teach PR», 2016
• Scientific and Methodological Seminar «Formation of a modern teacher image», 2016
• Educational and Methodological Seminar «Developing a course «Direct Sales», 2010
• Internship in advertising agencies «UaMaster» (2012), « Big Time » (2014)

ADDITIONAL ACTIVITY

• Director of the Higher Education Standard of Master’s degree programme “Brand Management”, Institute of Higher Qualification, Kyiv National University of Trade and Economics, 2016-2018
• Support Group Director of the Higher Education Standard of Bachelor’s degree programme “Marketing/Advertising Business”, Kyiv National University of Trade and Economics, 2016-2018
• Director of the Higher Education Standard of Bachelor’s degree programme “Marketing/Advertising Business”, Kyiv National University of Trade and Economics, 2016-2018
• MBA programmes trainer, Kyiv National University of Trade and Economics, since 2016-2018

HOBBY

Art, literature, travelling