At the beginning of the conference Evgeny Romat, head of the Department of marketing and advertising Kyiv national trade and economic University, Chairman of the Union of advertisers of Ukraine congratulated the guests and participants of the conference – students, graduates and teachers of KNTEU, as well as representatives of other educational institutions of Ukraine.

     During the plenary session Evgeny ROMAT in his presentation ’Advertising in public marketing   told about the main universal tools, services, communication systems and goals of government marketing, presenting interesting examples of marketing communications and data marketing research in developed countries.

     Tatiana Plonska, specialist on work with key clients Radiography UMH, presentations ’Radio in Ukraine. Experience and prospects" told about the benefits, types and effectiveness of communications on the radio, the key players on the market of radio features popular radio stations in the crisis period. Interesting and detailed was a story about the experience of the advertising campaign that accompanied the contest ’Main cat country» to «Our radio. 

     About creation of the brand, the participants have learned from the presentation Dmitry Yatsiuk, head of marketing and communications’PR "Personal brand: when and how to create brand first person?». The purpose of creating brand personality, its peculiarities and stages of formation – such were the key issues report.

     Anatoly Melnik, Director of “Smart Marketing”, has provided the opportunity for the audience to look behind the scenes of the advertising business, telling about the features of the calculation of the budget BTL activity in the report ’pricing on the market of BTL services: rose-colored glasses of Agency Commission. 

     Report Evgeny Shevchenko Director RA ’Wmaster»were the trends of Ukrainian Internet marketing, effective and innovative tools, content marketing strategies, expectations and preferences of online shoppers.

     The conference continued its work in sections, which were devoted to modern trends in the formation, development, advertising and use of the latest technologies and technical support: ‘State statistics promotional activities in Ukraine», «learning students», «Corporate hero football club», «Positioning advertising agencies” and other

     The final session, Professor Romat E. Century stressed thethe and the need for the accumulation of the positive experience that promotes the integration of higher education with the advertising industry and the Ukrainian advertising and communications business. 

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     Abstracts