Bachelor Degree Programmes:

• Marketing;
• Advertising Business.

Master Degree Programmes:

• Marketing Management;
• Advertising Business;
• Brand Management;
• Digital Marketing.

KEY DIRECTIONS OF SCIENTIFIC RESEARCH:

• Development and Adjustment of Modern Marketing and Advertising Basics to Peculiar Conditions of Domestic Market;
• Problems of Trade Marketing;
• Marketing and Advertising Tools Introduction into Activity of Legal Entities in the Domestic Market;
• Problems of Marketing Management in the Service Sector;
• Brand Management in the Service Sector;
• Problems of Social and Ethical Marketing;
• Efficiency of State Procurement in Ukraine under the European Integration Conditions;
• Brand Management in Television Services Sector;
• Management of Advertising Activity.