Academic staff

of Journalism and Advertising

	Diana Fayvishenko Head of the Department, Professor, Doctor of Sciences (Economics) e-mail: d.fayvishenko@knute.edu.ua Scope of interests: brand management, public relations, PR, advertising Recent Publications

	Olena Melnykovych Professor, Doctor of Sciences (Economics) e-mail: o.melnykovych@knute.edu.ua Scope of interests: marketing communications, marketing research Recent Publications	Olha Dobrodum Professor, Doctor of Sciences e-mail: o.dobrodum@knute.edu.ua Scope of interests: religious and political journalism, religious advertising and religious business, political PR, image making and branding Recent Publications

	Tetiana Dubovyk Professor, Doctor of Sciences (Economics) e-mail: t.dubovyk@knute.edu.ua Scope of interests: internet marketing communications in retail Recent Publications	Halyna Aldankova Associate Professor, PhD in Economics e-mail: h.aldankova@knute.edu.ua Scope of interests: advertisement design, computer graphics in advertising, corporate style Recent Publications

	Iryna Buchatska Associate Professor, PhD in Economics e-mail: i.buchatska@knute.edu.ua Scope of interests: marketing communications, informational systems in marketing Recent Publications	Halyna Briukhanova Associate Professor, PhD in Economics e-mail: h.bryukhanova@knute.edu.ua Scope of interests: graphic design, internet technologies in education Recent Publications

	Oksana Holik Associate Professor, PhD in Economics e-mail: o.holik@knute.edu.ua Scope of interests: copywriting, speechwriting, ethics in advertising Recent Publications	Ievgeniia Kyianytsia Associate Professor, PhD in Economics e-mail: y.kyyanytsya@knute.edu.ua Scope of interests: integrated marketing communications, creative techniques in advertising Recent Publications

	Maryna Kovinko Associate Professor, PhD in Philology e-mail: m.kovinko@knute.edu.ua Scope of interests: copywriting and editing, memetics, journalism, comparative studies, author's mask, literary theory Recent Publications	Yanina Lisun Associate Professor, PhD in Economics e-mail: y.lisun@knute.edu.ua Scope of interests: cooperative marketing, brand management Recent Publications

	Oksana Melnichenko Associate Professor, PhD in Economics e-mail: o.melnichenko@knute.edu.ua Scope of interests: copywriting, psychology of advertising Recent Publications	Iryna Onofriichuk Associate Professor, PhD in Economics e-mail: i.gamova@knute.edu.ua Scope of interests: marketing management of companies in the retail e-commerce, interactive marketing Recent Publications

	Anastasiia Savchuk Associate Professor, PhD in Economics e-mail: a.savchuk@knute.edu.ua Scope of interests: marketing information, marketing strategies, marketing communications Recent Publications	Kateryna Fedoryshyna Associate Professor, PhD e-mail: k.fedoryshyna@knute.edu.ua Scope of interests: political science, journalism, advertising, communications, foreign policy Recent Publications

	Yevhen Shkurov Associate Professor, PhD in Philology e-mail: e.shkurov@knute.edu.ua Scope of interests: communication theory, communicative marketing, history and theory of literature, science fiction, sociology of information society, social psychology, futurology Recent Publications	Olha Yusupova Associate Professor, PhD in Economics e-mail: o.yusupova@knute.edu.ua Scope of interests: marketing communication efficiency, sales promotion Recent Publications

	Dmytro Yatsiuk Associate Professor, PhD in Economics e-mail: d.yatsiuk@knute.edu.ua Scope of interests: brand management, advertising Recent Publications
PhD students
Artem Melnikov a.melnikov@knute.edu.ua Thesis title Digital Marketing in the Fashion Industry Consultant prof. Diana Faivishenko ORCID \| Google Scholar

Danylo Sidielnikov a.melnikov@knute.edu.ua Thesis title Strategies of socially responsible marketing of sports enterprises Consultant prof. Diana Faivishenko Scopus \| ORCID \| Google Scholar \| Web of Science

Oleksandr Samardak o.samardak@knute.edu.ua Thesis title Marketing communication strategies of trade enterprises on social media platforms Consultant prof. Tetiana Dubovyk ORCID \| Google Scholar \| Web of Science