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Department of Journalism and Advertising
Department of Journalism and Advertising
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Department of Journalism and Advertising
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Journalism and Advertising: interaction vectors

of Journalism and Advertising

International Scientific and Practical Conference
Journalism and Advertising: interaction vectors
The next conference will be held on March 29, 2024

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The conference has been held at the Department of Journalism and Advertising of the State Trade University since 2019.
The purpose of the conference is a scientific examination of current problems in the fields of journalism, media, and advertising in the context of digitization of the media space, exchange of ideas and technologies, experience of their implementation in the digital society with the aim of harmonizing social and ethical relations.

The conference focuses on the following topics:

  • International and European formats of media education.
  • Mediaology: scientific approaches.
  • Global challenges in the formation of public opinion.
  • Innovative approaches to the formation of reputation dividends and monetization of media platforms.
  • Advertising audio and video content.
  • Travel journalism.
  • Ethical norms and principles in the media environment.
  • Issues of peace and war in media studies.

Scientists, specialists in the field of journalism and advertising, scientists of higher educational institutions, representatives of national and international public organizations of journalists and advertisers are invited to participate in the conference


Conference summary 2023

5th International Scientific and Practical Conference "Journalism and Advertising: interaction vectors" was held on March 22, 2023

In 2023, scientists, specialists in the field of journalism and advertising, educators, practitioners in the field of PR communications, representatives of domestic and international public organizations of journalists and advertisers from 10 countries joined the conference. Guests from Poland, France, Israel, Turkey, Kazakhstan, Estonia, UAE, Tunisia and Morocco joined the discussion. More than 200 participants joined in total.

60 abstracts were submitted to the conference.

Program 2023 >>
Conference proceedings 2023>>

Recordings >>


Conference summary 2022

ІV International Scientific and Practical Conference "Journalism and Advertising: interaction vectors" was held on March 16, 2022

In 2022, the purpose of the conference was to discuss the current issues of journalism and advertising, which are powerful motivators for society in today's challenging circumstances.

The conference was actively attended by scientists, specialists in the field of journalism and advertising, scientists of higher education institutions, practitioners in the field of PR communications, representatives of domestic and international public organizations of journalists and advertisers from Ukraine, Poland, France, Italy, the Netherlands, Turkey, Greece, Georgia, Tunisia, Morocco.
More than 50 abstracts were submitted to the conference.
Report >>
Program 2022 >>
Conference proceedings 2022 >>

Recording >>


Conference summary 2021

ІІI International Scientific and Practical Conference "Journalism and Advertising: interaction vectors" was held on March 24, 2021

Scientisrs and students from Ukraine, Poland, Morocco, and Tunisia participated in the online conference. Paris Business School (France), Rzeszów Polytechnic University (Poland), Bielsko-Biała School of Finance and Law (Poland), British University in Dubai (UAE), Manouba University (Tunisia) became the partners of the conference.

More than 70 theses were submitted to the conference.
We express our gratitude to fellow researchers from Poland, Italy, Turkey, France, Tunisia, the United Arab Emirates, Morocco, and Pakistan for participating.
Report >>
Program 2021 >>
Conference proceedings 2021 >>


Conference summary 2020

ІІ International Scientific and Practical Conference "Journalism and Advertising: interaction vectors" was held on March 19, 2020

Abstracts of 72 reports from 9 countries were submitted to the conference.
Conference proceedings 2020 >>


Conference summary 2019

І International Scientific and Practical Conference "Journalism and Advertising: interaction vectors" was held on March 19, 2019

In total, abstracts of 79 reports from 9 countries were submitted to the conference. The abstracts highlight the peculiarities and mechanisms of the information's influence on the consciousness of people and society, the latest technologies of advertising communications, the state and prospects of the development of advertising activity in Ukraine, the results of scientific research on the latest trends in the development of journalism and advertising communications.
Report >>
Program 2019 >>
Conference proceedings 2019 >>

11.01.2019
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остання редакція 27.03.2024
42499